Case Study
Synthex Technologies
Turn-key B2B E-commerce
A European product is launched in the US in under three months
The MissionSynthex Technologies faced a narrow window to introduce a new seasonal product to the U.S. market at the start of peak season, leaving little time to build awareness or demand. As a European company entering a new market, the brand needed to quickly reach apple growers, packers, and shippers with a clear value proposition for MaTri Powder, a product designed to prolong freshness. The challenge was not only generating sales rapidly, but doing so without an existing U.S. sales infrastructure or direct channel in place, all while competing for attention in a highly time sensitive industry.
DeliverablesLogo, pitch deck, sell sheets, customer incentive programs, web design, e-commerce portal, warehouse and fulfillment services, and inventory management
Approach
Branding & Strategy We designed an innovative, sophisticated, and contemporary logo to reinforce the premium quality of MaTri products. To support education and sales, we developed sell sheets and a pitch deck that clearly communicated product value and usage. Promotional programs were also created to incentivize immediate purchase while tying early adoption to a new product launch the following year, helping secure guaranteed sales in year two.
Websites & Digital We branded and customized a robust B2B platform with a dedicated home page and a custom-built purchase calculator that helped customers determine the most effective product mix for their facilities. A LinkedIn presence was launched and supported with weekly posts throughout peak sales season to maintain visibility and momentum. In parallel, we managed warehouse operations and fulfillment to ensure a seamless and reliable customer experience.
Awareness Marketing We drove brand awareness through a coordinated mix of national press announcements, targeted trade media, thought leadership content, and Google advertising. Exposure was further amplified by leveraging proprietary PFG media lists and long-standing industry relationships to reach the right audiences at the right time.
Tangible Results
  • $57M
    Impressions
  • $150+
    Engagements
  • $$200K+
    Sales
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