Freshinset - Position For Growth LLC - Position For Growth LLC

Case Study

Freshinset

A breakthrough European innovation in produce is introduced to the US market.

Freshinset

The MissionFresh Inset came to us as a European start-up, with limited budget, no domestic brand recognition, and the need to quickly establish credibility within the tight-knit produce industry in the US, the most important market in the world for their success.

DeliverablesPublic relations, Integrated trade campaign: print and digital, social media, website, sales materials, and trade show attendance

Approach

Branding & Strategy

Branding & Strategy First, a clear messaging matrix and cohesive brand identity were developed tailored to packaging, produce, floral and retail audiences. We then crafted and launched a strategic launch plan -- a focused four-month campaign anchored around the International Fresh Produce Association’s Global Produce & Floral Show to build pre-event buzz and establish a consistent industry presence. By leveraging our extensive trade relationships, we maximized visibility and value for the brand, driving awareness, sales leads and market position.

Tangible Results

$75M+
Generated industry impressions
Drove
$3,800M+
new website visitors
Secured high-quality, sales-ready industry leads

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