The MissionA team of premier agricultural R & D scientists had a powerful concept for a new company focused on helping agricultural innovators bring product formulations to market. While their scientific expertise and industry impact were clear, they lacked a defined name, visual identity, and market presence to communicate that value. The challenge was translating deep technical excellence into a clear, compelling brand that would stand out in the agricultural industry and convey the unique support and long-term impact the team could offer to partners, agriculture, and the planet.
DeliverablesBrand name, logo, tagline, TM services, mission/vision/values, brand guidelines, strategic launch plan, business cards and letterhead, website design and development, public relations, blog writing, pitch presentation, sales materials, LinkedIn strategy and content, and branded merchandise