Starting a business is a lot like building a rocket while you’re already strapped in for takeoff. At PFG Marketing, we’re in the thick of it right now. We’re talking those late night regroups, too much coffee, and plenty of whiteboard and notepad scribbles. And while we’re helping other brands grow, we’re also taking our own medicine.
Here are three lessons we’ve learned so far in this process:
Clarity Is Queen
We used to think our pitch needed to include all of our capabilities and offerings. The truth? It needs to be simple and highlight our greatest strength. If you can’t explain what you do in one sentence, you’ll lose people before you’ve even started. Our sentence? We transform technically complex or under-resourced brands into industry leaders. By focusing on your strength, your message will resonate with the audiences that matter to your business.
Your Brand Is More Than a Logo
Sure, the right font and color palette matter. But branding goes deeper; it’s about how people feel when they interact with you. Are you the bold innovator? The steady guide? The no-nonsense expert? For us, it was about owning our role as both a creative partner and results-driven strategists. Once we knew that, the visuals became the finishing touch, not the foundation.
Marketing Starts on Day One
We’ve seen it too many times through the years, businesses that launch quietly, hoping customers will magically appear. Silence can be deadly. That’s why from day one, we’ve been sharing our story, trying to show up consistently, and putting ourselves out there (even when it feels vulnerable). Visibility isn’t optional for us, it’s the foundation of our growth, and we’re sharing it.
Building a business isn’t always neat or predictable. It’s a rollercoaster of wins, setbacks, and lessons. But every late night and every bold step forward builds something worth sharing. As we continue building PFG Marketing, we’ll keep sharing what we’re experiencing in real time—because growth isn’t just a process, it’s a story, our story.
If you’re starting your own business (or thinking about it), PFG Marketing can help you launch strong, tell your story, and stay visible from day one. Let’s build it together.