Every agency talks about big ideas. But at PFG Marketing, our biggest ideas often come from simple questions—questions that spark reflection, creativity, and sometimes, change.
This year, the question was:
“We’re so grateful for where we are this year… so how do we pay that forward?”
That single thought grew into something powerful. Something purpose-driven. Something we’re proud to finally share: The Impact Initiative, our new give-back program that connects client partnerships with meaningful community support.
But before we dive into the what, let’s talk about the why.
Gratitude Has Always Been Part of Our Culture
Since day one, we’ve built PFG around gratitude. It shows up in:
- The way we celebrate wins.
- The way we thank clients for feedback, ideas, and trust.
- The way we support each other as a team.
- The way we collaborate with the communities around us.
Gratitude isn’t something we switch on when the holidays hit, we aim to continue to make it a part of how we operate all year long. And as we continued to grow, we felt called to channel that gratitude into something more tangible.
The Idea That Sparked the Initiative
Marketing is essential for businesses to grow, but it doesn’t save lives. There’s no life or death happening as we launch a website or craft a growth strategy. But one day we thought, what if our marketing could actually make lives better? And how could we involve our team and our client partners in the process so it’s more meaningful than a basic donation at year end?
That became the catalyst.
We realized that our agency has the opportunity to take the appreciation we feel and turn it into something with long-lasting value. And not just value for us, but for our clients and the communities they influence.
What The Impact Initiative Represents
The Impact Initiative isn’t a campaign, a promotion, or a seasonal gesture. It’s a shift in how we think about partnership. It represents:
Gratitude in Motion
Because thankfulness becomes more powerful when it moves outward.
Purpose Embedded Into Business
Community impact shouldn’t be a side project. It should be part of the everyday mission.
Client-Driven Contribution
We give where our clients’ hearts are. Their industries, values, and impact areas guide where we direct support.
Simplicity That Inspires Action
No complicated math. No vague structure. Just a clear, meaningful way to create positive change.
How It Works (Without Complications)
The Impact Initiative is a simple, meaningful way to transform the work we do with clients into real contributions for the community.
Here’s what sets it apart:
1. It’s refreshingly simple.
No complicated structures. No percentages. No formulas. Just a straightforward pathway to giving back.
Every time you work with us across key service areas, you automatically earn Impact Credits. At year-end, those credits become a donation, made in your name, to the nonprofit or cause you choose. 1 Impact Credit = $50 donated.
How Impact Credits are broken down:
- Marketing services (ongoing): $300/year
- Events: $300/event
- Strategic plans: $200
- Website builds: $150/year
- Social media management: $100/year
- Branded merchandise: $100/year
2. It’s completely client-driven.
The organizations we support will reflect the heart, industries, and values of the clients we partner with.
3. It embeds purpose into business.
Instead of treating “giving back” as an extra project or a year-end gesture, The Impact Initiative integrates it into our ongoing work and growth.
We believe that when purpose and partnership intersect, real change becomes possible. This approach makes every project more meaningful. Every campaign more purposeful. Every brand story richer.
The Heart of “Paying It Forward”
The phrase “pay it forward” gets used a lot, but for us, it’s deeply personal.
Our clients are the reason we get to create, strategize, and innovate every day. Their belief in us shapes the work we’re proud of. Their trust fuels our growth. And their partnerships enable us to make the impact we strive for.
So paying it forward through The Impact Initiative isn’t just a nice gesture.
It’s an expression of everything we’ve received.
A New Chapter Built on Gratitude
As we step into the next year, The Impact Initiative represents a promise:
A promise to stay grateful.
A promise to give back.
A promise to let our work create value beyond marketing metrics.
We are honored to build this chapter alongside the clients who made it possible, and we’re excited for the lives and communities it will touch next.
Here’s to gratitude with purpose.
Here’s to paying it forward.
Here’s to impact that lasts.