The MissionAs a leader in protein distribution, Colorado Boxed Beef needed to elevate awareness for its proprietary brands, including High River Angus Beef and Diamond Reef Seafood Products. With multiple brands under one umbrella, the company faced the challenge of standing out in a crowded market while clearly communicating the unique value of each offering. At the same time, its annual customer trade event needed to evolve beyond a traditional booth presence, creating a more engaging experience that would capture attention, spark interest, and resonate with key buyers.