Case Study
Agxelerators
A brand is born
The world of agricultural gains a new, innovative partner
The MissionA team of premier agricultural R & D scientists had a powerful concept for a new company focused on helping agricultural innovators bring product formulations to market. While their scientific expertise and industry impact were clear, they lacked a defined name, visual identity, and market presence to communicate that value. The challenge was translating deep technical excellence into a clear, compelling brand that would stand out in the agricultural industry and convey the unique support and long-term impact the team could offer to partners, agriculture, and the planet.
DeliverablesBrand name, logo, tagline, TM services, mission/vision/values, brand guidelines, strategic launch plan, business cards and letterhead, website design and development, public relations, blog writing, pitch presentation, sales materials, LinkedIn strategy and content, and branded merchandise
Approach
Branding & Strategy We created the AgXelerators name and logo to reflect innovation, forward momentum, and a contemporary point of view that avoided traditional agriculture cues. Supporting brand assets, including sell sheets and pitch presentations, were developed to clearly communicate how AgXelerators addresses agricultural challenges through best-in-class practices and deep technical expertise. A focused launch strategy was crafted to generate awareness and early buzz among investors, startups, and prospective clients, all while working within a shoestring budget.
Websites & Digital We designed a streamlined, brochure-style website that showcased AgXelerators’ service offerings while establishing credibility through founder bios highlighting prestigious industry backgrounds. The site was optimized for search and continuously enhanced with blogs and news content to support ongoing visibility and performance. LinkedIn was leveraged to share thought leadership, deliver targeted communications, and support talent discovery.
Awareness Marketing To maximize a limited budget, we relied on press releases for broad reach and LinkedIn for highly targeted campaigns. We also researched and recommended speaker engagement opportunities at key trade events to increase visibility. These efforts positioned AgXelerators as an emerging industry leader in formulation development and advanced technology, backed by years of experience and expertise.
Branded MerchandiseWe introduced Smart Caps as a distinctive branded touchpoint at trade events to spark curiosity, reinforce the company’s technology driven approach, and drive traffic back to the AgXelerators website.
Tangible Results
  • $84M+
    Impressions
  • $10K+
    Engagements
  • $$450M
    Year one sales
  • An abundance of clients in Year One launch drove VC funding and growth.
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