Brand positioning
Your unique space in the marketplace. With a true understanding of your brand from the inside out, we will differentiate your brand from competitors through a clear, compelling value proposition.
SWOT/PEST analysis
Key factors that affect your business, including strengths, weaknesses, etc. We work senior leaders to honestly identify factors inside and outside of your control in order to see where you stand in order to improve operations, gain a competitive advantage, and make better decisions.
Competitive analysis
How you stack up vs. competition. We analyze all competitive activity from branding to product offerings to advertising and more to ensure your positioning is unique.
Unique value proposition
What makes you different and better. Whether it’s intellectual property, service excellence, value, culture or something else, we will fine tune your uniqueness and bring it to the forefront.
Measurable objectives
Start with the end in mind. We help set objectives that are measurable, analyze metrics and provide prescriptive recommendations on next steps.
Strategic planning
Your roadmap to success. Based on objectives, target audiences and budget, we build strategic and tactical plans to generate success and provie the best ROI.
Logo design & brand assets
Bringing your brand to life. Based on your core values, we design company logos, brand standards, tonality and messaging that establishes your identity and ensures consistency no matter where you’re communicating.
Product nomenclature
Product names that communicate. Whether you want a “house of brands” or a “branded house” we create unique names for products and services, and facilitate trademarks.
Package design
An extension of your brand. From standard and budget-conscious packaging to unique, custom designs, we provide creative solutions that enhance your brand identity and help you connect with your customers.
Corporate literature
How you introduce yourself. We craft corporate brochures, sales materials and other communication tools that resonate with key audiences and speak to their pain points.